Letters are no longer static. We break down the techniques behind the most memorable motion identities of the year.
Kinetic typography has quietly become the most expressive tool in a brand’s toolkit. Screens are everywhere, and letters finally get to move.
Three techniques we love
Variable fonts that respond to scroll speed, split-letter reveals that give headlines a heartbeat, and marquee systems that turn simple words into rhythm.
Restraint still matters
Motion should reveal meaning, not hide it. If the animation is the only thing people remember, the message probably got lost somewhere.