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Halcyon Hotels
A slow, sun-drenched booking experience for a collection of boutique hotels.
Client
Halcyon Group
Year
2025
Discipline
Digital
Services
Web Experience, UX, Motion
(The story)
Designing for slowness
Luxury travel websites tend to shout. Halcyon wanted the opposite: a digital experience that lowers your heart rate before you even arrive.
Light as interface
We choreographed transitions to the rhythm of breathing, built an image-first booking flow and let daylight colour the entire interface depending on the local time at each hotel.
Direct bookings grew by 48% and the average session doubled in length.
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