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Nightbloom
A nocturnal identity for an indie label that only releases music after midnight.
Client
Nightbloom Records
Year
2026
Discipline
Branding
Services
Identity, Motion, Art Direction
(The story)
The brief
Nightbloom Records wanted a brand that feels like 3 a.m. — hazy, tender and a little bit dangerous. The label releases records exclusively at midnight, so the identity had to live in the dark.
Petals in the static
We built a flexible system around a blooming logomark that mutates with every release. Cover art, merch and social loops all share one rule: nothing ever stands completely still.
The result is a label that looks as restless as it sounds — and a launch campaign that sold out its first vinyl pressing in eleven minutes.
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