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Oddly
Soft-touch packaging for a skincare brand that refuses to take itself too seriously.
Client
Oddly Skincare
Year
2025
Discipline
Packaging
Services
Packaging, Identity, 3D
(The story)
Serious skin, silly brand
Oddly makes clinical-grade skincare with a sense of humour. Our job was to make the shelf feel like a wink without losing the trust of dermatologists.
Squishy by design
We developed a family of rounded bottles, tactile labels and a copy voice that speaks like your funniest friend. Every product name is a small joke; every ingredient list is painfully honest.
Oddly launched in 340 stores across Europe and became the most-shared unboxing of the season.
(Next project)