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Pulse Run Club
A night-running movement turned into a city-wide campaign and a living website.
Client
Pulse Athletics
Year
2026
Discipline
Campaign
Services
Campaign, Web, Social
(The story)
Run after dark
Pulse started as twelve friends running through empty streets at night. The brand needed to scale that feeling to thousands of runners without losing its underground energy.
Streets as a stage
We shot the campaign in real races, designed a kinetic typographic system that stretches with speed, and built a website where every route glows in real time.
Membership tripled within one season, and the club now runs in nine cities.
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